California Vibes Meet Jersey City Cool at Sirena

Laid back and lovely, Sirena is a new retail boutique located downtown on Jersey Ave. It is the second Sirena shop - the flagship store and the owner hail from Santa Barbara. That casually chic yet boho Cali aesthetic has been transplanted here to charming effect. The store sells both flowing and body conscious clothing (blouses, trousers, shorts, dresses, vintage T-shirts) in all shades of neutrals as well as cool denim. There are also lots of straw accessories like hats and tote bags as well as candles, lotions, potions and guided journals and photo books that pay homage to the ocean and the like. The staff is sweet and helpful and the store definitely has a sunny vibe to it.

Be sure to stop by this shop if you find yourself downtown in Harsimus Cove. They are located right next to Dames Coffee Shop and you are welcome to bring your coffee, etc. into Sirena and sip while you shop. Best of luck to this new store and happy to have yet another unique, woman-owned small business in JC!

581 Jersey Ave. @sirena.jerseycity